Custom Publishing
Distribution
Leverage Circulation’s Power
The best custom media is only as good as the audience — the prospects, customers, and constituents — it reaches, touches, informs and influences. Infuse your audience development and media distribution strategies with cutting-edge expertise — know-how built upon decades of experience in consumer and business-to-business magazine circulation and online development. We explore which critical audiences you need to target, communicate with, engage, — and influence. Then, with your goals in mind, we design a circulation plan to place your message right before the eyes of those critical individuals. A well-designed circulation plan will improve profitability and enhance your market position.
If your target audience doesn’t get to see your message, everything else is irrelevant. Let the professionals plan and manage your circulation.
Alter can also expand your market presence on the Web by putting your magazine into Published Web Format, allowing technologically savvy readers have Internet access to your magazine. We understand the need to hone every possible advantage in the battle for audiences, advertising dollars and other revenue.
Distribution services Alter Custom Publishing provides include:
Acquire mail lists
Prepare and manage lists for mailing
• Merge Purge
• Finder-code number assignments
• List and data formatting and cleanup
• Track list usages and sales
• Postal presorting for maximum discount
• NCOA address updates
Create controlled circulation and marketing plan
• Build subscription database and maintain records
• Detailed marketing reporting
• Detailed subscriber record maintenance and reporting
• Website connectivity- online renewals, new orders, premium fulfillment
• Issue label fulfillment