Custom Publishing
Print & Digital Publishing
Print
Whether it’s 1,000 or 200,000 pieces, Alter Custom Publishing provides print management services from start to finish. Working with a range of printers, Alter coordinates and manages the files, paper acquisition, manufacturing and distribution with the best printer for the project. Familiar with both sheetfed and web printers throughout the region, we leverage relationships and the strength of Alter Communications to provide the optimum pricing for your publication.
Digital Publishing
Published Web Format (PWF), the digital publication of a magazine on the Internet, presents a new world of opportunity for our clients, their advertisers and readers that simply does not exist with hard-copy magazines or static PDF’s.
PWF provides a great visual experience along with navigational capabilities that allow the reader to feel just like they’re thumbing through magazine pages. Reader service functions allow users to efficiently provide contact information to selected advertisers in order to obtain additional information.
The system provides a vivid replica of the print edition or posted PDF’s, offering readers an experience very much like an ink-and-paper magazine delivered electronically. We offer a complete solution that reaches out to your readers via managed e-mail delivery. No applications, plug-ins, or downloads are necessary. It’s as easy as using a Web browser.
Finally, PWF offers powerful tracking features. You get reports on the total number of readers, how much time they spend reading, and which sections of each document they visit most often.
The objective of all of our partnerships is to enhance reader commitment.
Alter Custom Publishing Digital Publishing uniquely supports our clients’ growing need to extend their publications’ reach, increasing impact and value for their brands.