Custom Publishing
Md.MD
Md.MD is an annual magazine/directory and is 128 pages plus cover. Alter handles the sales, production, printing, and distribution.
Md.MD was one of Alter Custom Publishing’s first publications. The strategy was to build an advertising foundation that heavily subsidized the cost of production. Working with LifeBridge Health’s marketing team, we reached our advertising goal and were able to provide a publication that serves its community all year long. Mailing to a targeted geographic area and building a distribution network that continues to grow, Md.MD is well regarded within its target area.
When the marketing department of LifeBridge Health decided to publish its own health-oriented magazine almost three years ago, we began looking for a partner. We selected a well-known and trusted leader in the publishing industry — Alter Communications. It was a logical choice. We knew each other and had worked together for many years.
Rudy Miller
Alter brings integrity, thoughtfulness and excellence to all of their publications. Publications evolve over time, and Alter is always ready to take the next step, develop new strategies and employ new methods that promise even greater success. This year we are embarking on our third annual issue of Md.MD and we are quite certain that it will be the best one yet!
Vice President Marketing, LifeBridge Health