Custom Publishing
The Advisor
Alter handles the design, editorial, sales, production, printing, and distribution for PSA Financial’s magazine. The Advisor is a quarterly publication and is 12 pages.
Originally an eight-page, two-color newsletter, PSA recognized an opportunity to create more content and value by moving to a new format. Providing relevant content to their clients in a contemporary way has created a new buzz for PSA and their clients. Subsidizing the publication with selected partner advertising is also a new feature.