Custom Publishing
Strategic Planning
Good custom publishing looks easy, but it takes vision, strategy and a comprehensive tactical plan. It calls for quantifiable objectives that allow you to measure the project’s success. When you join forces with Alter Custom Publishing, we work with you to establish goals that exceed your expectations.
Once we outline the objectives, together we shape your publication by answering the following questions:
What do you want the magazine to be?
Will the magazine have its own vision and purpose statement?
What type of editorial content will be featured?
Will the magazine have a theme?
Who is the magazine talking to?
What is the look and feel?
What is the tone of the magazine?
What magazines do your targets currently read?
We become intimately familiar with your target audience and goals, and are uniquely poised to assist you in creating a look for your magazine that best reflects your organization and marketing objectives.
Alter Custom Publishing means “Custom Focus.” We help you articulate and expand the vision for your magazine. Then we create a great magazine that your target looks forward to receiving. Our goal is to help you develop a publication that entertains even your most discriminating reader and delivers an efficient return on your investment.
In a survey of custom publication readers conducted by Milward Brown, 91 percent of consumers and 94 percent of business professionals found custom publications useful sources of information. One in three prefer custom publications to other types of advertising as a way for companies to inform them about products and services.
A Swat Team – Work with one company. One amazing team brought together with your specific project needs in mind. Complete publishing management – planning, production, launch, and distribution. No stress. No worries. Only solutions and answers.
Tunnel Vision – Custom publications are all we do. At Alter Custom Publishing we focus on the marketing, design and production of the printed word. Our editorial expertise ranges from arts to culture, lifestyle to legal, manufacturing to medical, and much more.
Know How – Agility is based on size and shape. We’re not trapped in a corporate structure, with rigid rules and directives. Our business is creating the best publication for you. That’s our corporate mandate. Everything else flows from that premise.