The Integrated Media Premise
There are many choices for spending your marketing dollars, and many more avenues for promotion. This makes the job of marketing even more challenging than ever. To make things a bit easier, we, at Alter Communications have devised a way to offer you more than one dimensional marketing.
Today, every media planner has to juggle multiple marketing platforms with decreasing marketing budgets. Not to mention trying to find the time to pull everything together.
We now offer you the full package. From events, to sponsorships to targeted one-on-one interaction with consumers, to sweepstakes. We want to work with you to help meet your goals through an integrated approach.
It’s what Alter does! Let us create an integrated campaign to meet your ever changing needs.
Integrated Marketing Ideas
Sponsorships
Full package including advertising space, online presence and sponsor logo placement for an Alter event.
Online Giveaway
Our audiences are involved in print and online. They go to our Web site and enter to win a particular product or service. We collect the entries and fulfill the offering.
Sampling
Product give-aways to targeted audiences as part of a multi-partner program. Now your company can get its product into the hands of its targeted audience more easily.
Marketing Partner
A presence at the “House of Style” suite in the new Ritz-Carlton Residences or “Style Sky Lounge at Silo Point.” Your company receives mention in all promotional materials and product highlights.
Success Stories: Partner Testimonials
I attributed our fantastic C30 sales performance to Chesapeake Life. Not only do we lead in C30 sales, our buyers are the complete opposite of Volvo’s target market. Volvo did an unspectacular job of launching this model, and, at their direction, we initially catered to the young, attention deficient market, but had no success. Since running the ad in your pub, and our displays at highly-trafficked venues, we’ve done very well. Our buyers are middle aged - seniors (mostly late 50’s to mid 70’s) and well-healed. So cool...thanks for the help!
Michelle Eichhorn, Marketing Director for Annapolis Volvo