Baltimore Jewish Times
• Published weekly on Friday
• More than 45,000 weekly readers
• 70% female audience
• Average household income of $153,830
• Average home value of $468,000
• Highly desirable paid subscriber base
• Award-winning journalism
• In continuous print since 1919
The Baltimore Jewish Times was contemporary, relevant and essential reading for local Jewish families when it was founded in 1919. In nearly a century since, those families and their lives have changed, and so has the Jewish Times. Now we’re proud to introduce the new JT – still filled with important news and engaging features for and about Jewish Baltimore, but with the color, sophistication, usefulness and convenience today’s busy and demanding readers expect.
We wouldn’t make such bold changes to an institution that’s been around nearly a century without doing our homework. Reader input and demographic research drove the choices we’ve made in designing the new JT. The extensive decennial community study conducted in 2011 by Baltimore’s Associated Jewish Charities provided important insights into the current priorities, interests and concerns of local Jewish readers.
In our own research, we asked readers and non-readers to tell us what was most appealing – and what was missing – in the Jewish Times, leading us to improve some familiar features (Torah Portion, Besherts, food and recipe coverage) and introduce or expand others (Green Living, parenting, travel and local business briefs, among others). We’ve expanded our news staff and editorial vision to showcase fresh voices and some of the market’s most celebrated writers. The design team that’s worked all year on the new format includes the fresh vision of innovative young artists as well as the input and experience of our award-winning veteran magazine art directors.