Baltimore Symphony Orchestra Collateral Materials
Alter Custom Media designs the collateral materials for the Baltimore Symphony Orchestra’s multi-million-dollar subscription marketing campaign. A multi-faceted project, it includes a brochure with two versions for the Symphony’s two concert-hall homes: Meyerhoff Symphony Hall in Baltimore and the Music Center at Strathmore in Bethesda, Md. in the Washington, D.C. suburbs. Almost 300,000 copies are printed, including multiple versions of custom-imprinted order forms, sent out in various waves of mailings. The brochure campaign is followed by a rack-sized calendar listing all of the Orchestra’s concerts for the season.