BOSS
Boss is a quarterly magazine published for Dixon Valve & Coupling, Co. What a great opportunity we had—to launch a magazine to more than 45,000 international readers focusing on general interest topics with a focus on people in industry. From the onset, the strategy has been to create a sophisticated but reader-friendly publication. Readers range from corporate CEOs to facility managers and it is critical to capture both audiences. Understanding Dixon’s customer and working with the editorial board is essential in shaping a magazine that is creative and informative.
“Not sure how or why I got it but the inaugural issue of BOSS ended up in my mail box. I am not one to spend a lot of time reading trade publications but the articles tweaked my interest and I found myself reading the magazine from cover to cover. … I will keep my copy on my desk for future reference and I look forward to the next issue.” -BOSS reader comment