BOSS is a quarterly magazine published for Dixon Valve & Coupling. From the magazine’s launch in 2006, the strategy has been to create a sophisticated but reader-friendly general interest publication with a focus on industry. Readers range from corporate CEOs to facility managers, and it is critical to capture both audiences on an international level. Understanding Dixon’s customers and working with the editorial board is essential in shaping a magazine that is creative and informative. Boss is very well regarded, and Dixon recently signed another five-year contract with Alter Custom Media.